Monday, 15 September 2014

How are iPhone 6 first day sales comparing to previous iPhone? Fasten your seat belt...

Curious about the sales numbers Apple just released for iPhone 6, I scrolled through the previous year numbers and charted them.

Open for pre-orders on september 12th, it's 4 million iPhone 6 and iPhone 6 Plus which were bought over 24 hours.

Going through previous launches shows that it's 2x better than iPhone 5 launch in 2012. 
iPhone 6 and 6 Plus sold 2x more within 24 hours than iPhone 5.
2013's iPhone 5S and 5C numbers are not available.

The ratio of 3 day sales over 24 hour sales from 2010 (2.8x) and 2012 (2.5x) leads to believe that 3 day sales will reach 10 to 11.2 million for the iPhone 6 family this year.
How much iPhone 6 and 6 Plus will be sold within 3 days? Probably around 10-11m.

How many iPhone will be sold during the last quarter of the year? It was 48 million in 2012 and 51 million in 2013, with the ratio of sales over Q4 divided by 3 days sales of the new iPhone dropping from 9.6 to 5.7. The range of iPhone 6 family sales would then be 57 to 97 million.
We will get the answer in January!

For those who prefer tables over charts, here are the numbers from Apple's press releases.

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